Profitable Product Creation – 3 Lies the Gurus Tell You About Product Creation (What To Do Instead)

Profitable product creation is a great way to be consistently profitable in your online business. And you do want to be consistently profitable in your online business, right?

When I first came online full time in 2007, one of the first things that struck me was how hard “the experts” were making product creation. I listened to a preview call for a product creation course that said it would take at least a year to create a product.

Since I had just created one in just a few days, I thought this could be made much simpler. And one way to make product creation much simpler is to get rid of some of the lies that so-called experts tell you.

3 Big Guru Lies About Product Creation

Product Creation Lie #1 – Product creation takes a long time – As I mentioned above, I once heard some “experts” say that it takes at least a year to create a good product. What this lie does is scares a lot of people off or makes them dependent upon the guru.

The Truth About What to Do Instead – While there are some products that can take a year to create, those are the exception rather than the rule. And now I’ll prove it: create a 45 minute teleseminar or webinar. Present it – record it – sell it. I’ve got two and a half high priced degrees so I could make this a lot harder if I wanted to, but why?

Product Creation Lie #2 – There are already too many products in that niche – Designed to keep you from competing with some of the gurus. Think about this for a minute: are there too many kinds of bread, hamburgers or pizza out there? Somebody should have told “Papa John’s.”

The Truth About What to Do Instead – Research the most popular products and resources in your niche. Discover which ones are doing a good job and selling well. Now go and create something better – simply do a better job.

Product Creation Lie #3 – Create Something You Are Passionate About – I saved the worst and most dangerous lie for last. This whole thing about do what you love and the money will follow leads so many people astray.

I’ve worked with far too many people who were frustrated because the product or resource about which they were passionate about was not selling well. Many times this was because the only people passionate about the product was the misguided person who created it, and maybe their family.

The Truth About What to Do Instead – Do your due diligence research first. Don’t even start down the road of creating a product or resource until you have done these 2 things:

1) Find out exactly what your community needs help with and what they want.

2) Once you discover what your community wants, find out how they would most like it delivered. Do they want a live course, a home study course, do they want it delivered in text, audio or video, or some combination?

You’ve got to have the answers to these questions before you do any product creation.

3 Free Super Twitter Tips for Business

Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.

What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.

I have been using Twitter for years helping promote my client’s businesses and our business using the platform.

Here are 3 free super Twitter tips to help your business grow better on Twitter:

  1. Twitter Profile Creation:

Twitter profile reflects what your business is. The profile picture should perfectly fit into the image box. The image should be clear, visible and not stretched.

Businesses can use their logo or image of the founder in profile section in Twitter.

Next comes your cover photo. I usually recommend businesses to use image of the service/product they sell or an office image of their business to reflect what they do.

Again, the selection of image depends on what is it that you are trying to achieve with your account. If you are in a business where clients must look at your office premise, I recommend putting an office image else images of products are a good start to create a banner.

For creating attractive cover photos, you can use Canvas’s free service. They have a wonderful feature to create Twitter cover image with all dimensions set before hand.

  1. Content Creation and Promotion:

Twitter is a platform which relies on short communications. I.e, your message cannot exceed 140 words. It is a perfect platform for you to be brief and to the point. You can create content related to your company’s services, products and use your company’s blog links to share content.

If your content is exceeding the limit set by Twitter, try using images. You can create beautiful images and post them with a 140-word tweet. It is a technique used frequently by most of the companies on Twitter.

Twitter’s users like to indulge in meaningful conversations. You can anytime respond to Twitter of others, retweet their tweets and quote their tweets.

Another tip while promoting your content to a large user base is to use the right hashtags for your content. This ensures when someone clicks on the hashtag, your content is there in the list.

You never know, one of your tweets might just go Viral and help your reach masses.

While promoting on Twitter, I highly recommend you do not get into an online fight with a troll. They have the energy and time to keep you engaged in meaningless conversations. Also, brands should be aware of how they represent themselves on Twitter.

Fights with troll is not one of the memories you want your brand to be associated with. Although a friendly banter is clearly accepted.

  1. Linking Twitter with website and offline presence:

Twitter profile of your business can see a rapid growth once it is linked properly to your website.

Here are the things you can do to link your website with Twitter:

  1. You can show your Twitter feed on your Website.
  2. Show a follow button asking website visitors to follow on Twitter.
  3. Share button with easy option to promote your content on Twitter.

And Twitter should be a part of your offline presence where your visiting card, company’s hoarding, banners everywhere there should be a clear link of your company’s Twitter profile.

You can also give discounts and coupons on your Twitter account. This will encourage your visitors to keep a regular check of your Twitter feeds and will lead to a better coverage of tweets sent through your profile.

Twitter is a powerful platform to run your business campaigns. It also doubles up as a simple medium to listed to your customer’s grievances.

Tomorrow, if you have a customer who does not want to go through the tedious process of contacting your customer care and the wait on phone they make us go through, he/she might just go to Twitter and drop you a simple tweet.

It has worked perfectly fine with me. I have been able to make two companies listed to my grievances without having to go through their customer care department which is usually an outsourced inbound call centre.

Twitter if used correctly can turn into an effective tool for your business’s promotion on internet.

Information Marketing: How To Create An Ascension Business Model

It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain this model is and how you can easily and quickly build one.

What is an ascension model?

With this model you offer products beginning with a low price and then gradually ascending to a higher priced product.

There are advantages with this model.

As the product creator and in particular for those who are just starting out on their information business, it is far less daunting to think about creating a low priced item than a higher one.

For example, a $27 product sounds feasible, whereas a $490 product perhaps sounds beyond your capabilities.

By creating low price products first you can build your confidence and also begin to understand what it is you can offer and how much you have to offer.

For your customers, using this model helps them to purchase something of low price and therefore low risk to see what kind of quality you offer.

Obviously your lower priced products must reflect the quality and value that your customers would expect from a premium product. It doesn’t matter what the price is – the quality must be the same.

Credibility Tip

Make sure that as you create higher priced products you enable your customers to have visibility of them so that they don’t think you are only capable of producing low priced items. This is really important for your credibility and authority levels.

How to easily create an ascension model

One easy way to build this ascending model is to create 4 low priced products on various topics in your niche and then combine them together to produce the high priced product. Another way to do this is to again use those low priced products and combine them into a weekly or bimonthly continuity product.

By using what you already have created and packaging it into a product of higher price you can quickly and easily increase your product portfolio and product price range.

The more low priced products you create, the more ways you will be able to repackage them into new products with varying price points.

Another easy way to create a high end product is to offer coaching and include your other products as training material to be used as part of the coaching program.

Send out a weekly training and then discuss this during the coaching element.

Productive Product Creation – 7 Key Steps to Excell at Product Creation

The competition in the world of business is on as rise. The companies which keep on producing new more innovative products have better chances of surviving than competition and remaining successful. This reason has increased the value and importance of the research and development department of any organization.

When a company keeps on launching new products, their target market remains happy with them and if the products created are good in quality, these products add to the market value and brand equity of the company. Keeping this in view the product creation process becomes very important. Most of the companies have realized the importance of research and development of new products and as a result many companies launch new products regularly in the market now.

If you want to create new products successfully, a step by step approach is better. First of all you need to know your target market. If you want to create a product that sells, the best idea is to use the market trend as an indicator. The demand and supply cycles are to be studied in detail and the product should be prepared after conducting all this research. It should be market tested and test marketed before launching. These steps will make product creation easier for you. New product creation is important. There is a sense of innovation attached with creation of new products, which helps companies in improving their market share. In this state of high competition it is important that you understand the importance of creating new products.