Tips to Innovate Product Quality

There are a large number of products available today. The first and foremost thing which comes to our mind, as a customer, is the quality of a product which we would like to purchase. We will be going through some tips which could be implemented as a producer to produce the best quality product in the market.

Keep it Simple – Producer’s creation should be such that it appeals to the customers by its simplicity and ease of use or handling. Customers do not want a product to be complicated or difficult to use. Some products get rejected even after getting shortlisted by the customer. This happens during a trial session!

Tryout the product yourself – Think about the situation where you yourself are not satisfied with the product. It is hence, the most important and ignored part that producers should mind while trying to improve the quality of their product. The producer should indeed be pleased with the quality of his produce. Sometimes quality control is not enough!

Product needs to be Unique – Everyone craves to be different; similarly, everyone also want their products to be different from others. As a producer your vision should be to provide variety to your customer. Variety can be of colors, shapes, sizes and whatnot!

Never Target a particular group – A product can be meant for a particular group of people when produced, but as it comes out in the stores, there can be different types of buyers depending on their personal requirements. People can buy a product for their friends or family, for gifting it to somebody, or simply for any use other than expected!

Focus on the product’s Usefulness – Even if your product is of different use for each customer, but for improving your product quality, you need to focus on how your product can be of a better use for the general customer base. A person by and large buys those products which are more worthwhile!

Avoid Comparing your product – Most of the producers compare their product with those of their competitors’. Comparisons mostly lead to producing similar attributes as others. Customer tends to gets confused when he comes across such a situation where he has to choose between two similar products. Especially when he is out to buy a product for the very first time!

Always remember the rule of customer satisfaction and to promptly redress their grievances. Producing good quality product can be a challenging task, but maintaining and improving the quality at regular intervals of time can be even more challenging. As a producer, one needs to have that zeal for delivering a great performing product on a regular basis. Quality cannot be achieved surprisingly or as a fluke; it is achieved by definite and intentional acts towards Excellence!

7 Ways to Make a Lasting First Impression on Facebook

When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and build a trust worthy brand. In fact, social media channels are search engines too and many times consumers go directly to Facebook or other social media channels for research.

While your website is filled with information about your products or services, social media can work to build trust with consumers by allowing them to see the beyond the advertising and see what a company is about daily as the content changes.

Each one of the tactics below is simple and easy to do but when you take in the overall effect, you will see how your Facebook Page will help consumers believe they can trust you and that you are the right choice.

1. Verify your page – At one time Facebook only allowed celebrities and major brands to verify their pages so you would know it was real person or brand and not an imposter. Now, if you are a legitimate company, you can get verified too. You do need proof you are a real business by providing a business phone number, a utility bill with the business name or your articles of incorporation.

2. Personal branding – Be sure to use your branding elements when creating your page. Stay consistent with your logo, color scheme, and style.

3. About page – Here is where you can really say something about your core values as a business and let consumers know important company details. You can add links to other social media accounts, link to your website or specific products, and include all of your contact information.

4. Show some personality – Social media is not about selling your product or service. It’s about creating engagement with current or potential clients. Showing product demonstrations, behind the scenes videos or images, even pets and family can help to show that there are real people behind the brand.

5. Include brand influencers – You know those people who everyone knows? If you can, include pictures of yourself with them or tag them in relevant posts. Only if you know them. Don’t just tag random influencers, that’s just bad social media etiquette and they could end up blocking you. This will help bring a new audience to your page.

6. Share good news – Did you get a write up or mention on the news? Post it so your followers can share in the excitement with you.

7. Facebook Live – This is huge and only getting bigger. Again, your follows will be able to see you are an actual person behind the brand and will be able to interact with you live. Facebook Live videos get a higher organic reach than recorded videos.

Social media allows you to make a good first impression, and since you only have one chance at a first impression, better make it great!

Profitable Content Creation – How Mistakes Can Be Your Very Best Friend (Use Them)

Profitable content creation allows you to enjoy many benefits online. These benefits include greater online visibility, traffic generation, list building and product creation.

But did you know that the mistake that most people make in their niche can be a powerful source of content for you?

Here’s what I suggest you do:

Step 1 – Consider a specific topic in your niche. In this case the more specific you cna be the more powerful your content will be.

Step 2 – Identify the 3 biggest mistakes most commonly made around this specific topic in your niche.

Step 3 – Name the first mistake. That’s all, just name it. As in: Mistake #1 – Failure to create a list of the most important tasks for the day. Simple as that.

Step 4 – Now say a little bit more about that mistake. How do most people wind up making that mistake? What’s the most common result? etc.

Step 5 – In this next step you get to set your self apart from any one else covering this topic in your niche. That’s because you’re not just going to name the mistake. You are also going to offer what to do instead.

So offer a tip on what to do instead of the mistake. Just a line or two will do.

Step 6 – Now do the same thing for mistake two and mistake three. Name the mistake. Give a little more information about how the mistake happens. Then offer what to do instead. Again just a few lines giving a simple tip about what to do to avoid the mistake or what to do instead.

Now at this point you might be wondering something like this:

“What a minute now. If I give away 3 tips at one time aren’t I going to give away the farm?”

I get that. I used to worry about that too. Then I realized that you really can’t give away the farm in a 400 word article or blog post, or in a 3-4 minute video.

And if you could it would just mean that your farm was not big enough yet, and let’s work on that first.

In reality what you are doing it giving then good information so that you can enjoy being seen as the go to expert on this topic.

As you create your 3 mistakes content, I think you’ll enjoy how you’ll be seen as the expert of choice in your niche, and drive more traffic and build your list with your content.

Discovering the Idea That Earns You Millions

We are in a digital world where almost everything is integrated into a single system of the world wide web. We are in an era where we don’t have to have a shop to sell our products, an era where we don’t have to meet to communicate, an era where we don’t necessarily need to follow the traditional door to door method to advertise our products but rather an era where everything is done in a simple and faster way.

With the high rising level of graduate unemployment in Nigeria, I began to think of the way out as I will soon be graduating from the University. Then I recalled listening to speaker at the World leadership forum emphasizing the statement “You don’t need capital, what you need is an idea”. I began to brainstorm about the statement for the fact that I am scared to be an unemployed graduate like the millions who are yet to secured a job.

However with time, I began to understand that the leading world entrepreneurs never started with a capital but rather an idea. Bill gate the richest man in the world never did start the Microsoft with an a huge capital but rather his idea, Mark Zuckerberg the Facebook CEO who is also the fifth richest man never start the Facebook with capital but rather an idea, Steve Jobs who is also a Co-founder of Apple start the company to revolutionalize the smartphone industry with just an idea, Jobberman was created out of an idea, Linda Ikejis blog was created out of an idea and in fact every good business that developed into a multimillion dollars was created out of an idea.

To look further into it, I discovered that capital is easier to get but no matter how huge a capital is, without a good idea the capital is a waste or can be lost whereas a good idea is difficult to find and never can it be lost. so the question remains how do you discover a multimillion dollars idea. How do you break from the chain of unemployment in Nigeria. Below is a five tips to discover that business idea that will change your life forever.

5 TIPS TO DISCOVER A GOOD BUSINESS IDEA

1. OBSERVATION: To discover a good business idea, one has to observe things and circumstances around him. As you wander in the land of observations you need to be able to identify what people do often, what challenges they face on a daily basis, what they need, how they want their needs to be met, when and where. As you observe an ask yourself all this questions you must be able to identify the way out.

Steve Jobs will often go to the park to observe how people listen to music, Mark Zuckerberg possibly observed what if he and his friends don’t necessarily have to meet on a daily basis but rather connect online to gist and share pictures, JOBBERMAN knew people submit their CV and application letter directly but what if they can do it on their behalf.

So the most important aspect in discovering an idea is to observe the market you are interested in, how do they go about doing their businesses, is they anything that needs to be readjusted and many more things.

2. IDENTIFY A PROBLEM

Your observations will be futile and unnecessary if you are yet to identify a problem in the way people conduct their business. Idea can only be realised out of the desire to offer solution and better services to people. JUMIA and KONGA discovered a problem in marketing, so they create an online market where you make purchases and get it delivered to your door steps, if you are yet to discover any problem that needed o be resolved then you are far from identifying a multimillion dollars idea.

3. OFFER A SOLUTION

Now that you have discovered the problem in the way people conduct their business as an entrepreneur, you must offer a solution that fills that gap or void of unsatisfaction in the customers of such market. This can come by reading books and materials related to that niche of business.

4. MAKE A FEASIBILITY STUDY

Have you discovered that idea you think might fetch you millions, you shouldn’t just ventured fully into it but rather make a feasibility study to ascertain if that solution you are to offer is viable. This entails possibly preparing a survey or a questionnaire to hear the views of your potential customers about the service you are about to offer and how they feel about it. You must however delink your emotions from the answers you received.

5. IMPLEMENT YOUR IDEAS

This aspect has to do with the financial aspect to your idea. Don’t panic, they are a lot of people who will be willing to sponsor your idea if they found it fantastic and viable. You can obtain loan from the financial institutions here (Guaranty trust bank, Access bank, Diamond Bank etc) here in Nigeria at a minimal interest rate, but all you need is a good business plan.

In conclusion, do you have a superb idea that will fetch you money, you don’t have to wait, the time is now. Forget the fact that you need to school and come out with a good class of degree, what is important is the fact that you move out of your financial bondage and experience a world of financial freedom and independence. Remember Bill gate, Steve Jobs, Mark Zuckerberg and many more business tycoons were dropouts at a point in time but today the world has written their names in gold, you can also achieve same. Good luck.