Review of Ewen Chia and Patric Chan’s Latest Live Seminar – Secrets of Internet Business

Hordes of fans of two widely-known internet marketers Ewen Chia and Patric Chan have witnessed a grand merging of the two internet tycoons and gurus through a once in a lifetime seminar.

With their series of seminars on Secrets of Internet Business, the latest came out just as everybody has expected-witty, lively and practical. The series of seminars both available in Malaysia and Singapore (where Ewen and Patric came from respectively) has inspired online businessmen and wannabes to strive more for their internet businesses.

Hailing from Singapore, Ewen Chia has plunged into every opportunity internet marketing can offer. He has been dubbed as the “World’s No. 1 Super Affiliate” and has extensive knowledge on the areas of internet marketing, product creation, online branding, profit leveraging and business integration. He has been in the field since 1997.

During the latest seminar on Secrets of Internet Business, he was able to share to his audience the same dynamic tips and ideas he included in his books such as the “How I Made My First Million on the Internet and How You Can Too.” He talked about generation of traffic which will help you big time in getting visitors and customers for your website. He even applied the idea to social network sites such as Facebook and Twitter. He also demonstrated to the audience how to use these sites effectively.

Ewen was also able to effectively outline the Cloning Program, which is another component of his easiest way to make money online. The idea of this program is for internet business people to copy their mentors, rather than create their own pattern in doing online marketing.

Patric Chan continued teaching the students on how to make money online. For his part, he shared to the audience how he used YouTube to drive traffic. He relayed to the listeners about what videos will most likely attract viewers and how to make such videos.

Patric has been in the industry of internet marketing since 2003, and has since then demonstrated his skill and ingenuity with online business. He has been expert in niche marketing and has profited with online business fortes in personal growth, movie and pets among others.

During the seminar, he also shared about the advantages of blogging on making money online. He even showed a few samples of auto-blogging sites which paved the way for him to earn big cash.

For finale, Patric offered tips to the audience on how to create auto blogging by themselves through the system called MASS, after which he followed with a lesson on FLIPPA system to create income.

Both speakers offered practical and varied topics which can be found useful for experienced online business practitioners and neophytes as well. And, with the success of Ewen and Patric’s previous seminars, internet marketers and those interested in plunging into the industry of internet marketing, will surely want to see them live and learn a lot about earning money online.

How to Create Your Own Product 2 – Setup and Marketing Approaches

MODULE 1

CHAPTER 12

How to Create Your Own Product 2

– Setup and Marketing Approaches

1.0 Introduction

2.0 Objectives

3.0 Main Content

3.1 Definition of Business Model

3.1.1. Types of Business Model

3.1.2 Email Marketing (Freemium Mixed Model)

3.2 Experts and Friends Appraisals

3.3 Payment Processor

3.4 Traffic, Traffic, Traffic

3.5 Launching Your Product

3.6 Two Important Decisions

3.7.0 Selling on Your Own Personal Website

3.7.1 Benefits

3.7.1.1 Be Your Own Boss

3.7.1.2 Cashing in on Your Virtual Authority

3.7.1.3 Ever-flowing Streams of Residual Income

3.7.1.4 More Opportunities

3.7.1.5 Top Secret Reason Why You Should Create Your Own Product

3.7.1.6 Expert-In-The-Making

3.8 Challenges

3.9 Selling Your Products on Third Party Websites

3.10 You Are In For the Long Haul

3.11 Rinse and Repeat

4.0 Conclusion

5.0 Summary

6.0 Assignment

1.0 Introduction

I covered most parts of this process in the preceding chapter. I purposely did that so I can have enough time and space to discussed other critical factors that may affect the profitability of your digital product(s).

The area so far covered include:

  • The Process
  • The Act and the Art, etc.

The following areas are to be covered here in details:

  • Your Business Model
  • Your Long-term Strategy
  • Friends and Expert Appraisals
  • Payment Processor
  • Product Launch
  • Traffic, Traffic, Traffic
  • Two Important Decisions
  • Among Others.

2.0 Objectives

At the end of this ecourse, you will be able to:

  • Know the different methods you can use to market your information product in online marketplace
  • Choose the best method to market your information product for higher profits
  • Choose the best method to market your information product for better control

3.0 Main Content

3.1 Definition of Business Model

Business model is the approach you are using to run your own business, in this case selling your own information product.

There are many definitions of the phrase ‘business model’.

It is only one of them that I am going to use here because, it is not too academic for our practical use.

That one is the definition provided by Investopedia which states inter alia:

‘A business model is the way in which a company generates revenue and makes a profit from company operations’.

3.1.1 Types of Business Model

In this case I want you to decide ab initio on which of the following models you are going to use to do your business:

  • Information Marketing (Mixed Soft/Hard Selling)
  • Email Marketing (Freemium Mixed Model)
  • Blogging (Mixed Soft/Hard Selling)
  • Guest Blogging (Mixed Soft Selling)
  • Forum Marketing (Soft Selling)
  • Niche Site Model
  • Review Site Model
  • There are many more models that could be listed…

You need to get used to one model and stick to it for a while, when you have become conversant with it then you add another one and so on and so forth.

For this reason I will only review only one model here.

3.1.2 Email Marketing (Freemium Mixed Model)

This is the best, simplest and possibly the fastest model to set up your online business and run it into 6 or even 7 figure in the shortest possible time, initially using free and later even paid resources to scale it up for higher profitability.

Running your business on this model involves 5 simple steps namely:

  1. Traffic
  2. One-page website
  3. Autoresponder
  4. Thank You Page
  5. Broadcasting (to email or phone sms)

You can find details of these steps here.

3.2 Experts and Friends Appraisals

Whichever model you choose to run your business on, do not forget to test-run it by yourself as well as using some experts and your friends, before opening it up to the public.

The experts are people with impeccable experiences in your chosen field who are willing to mentor you for success. They will later become your business associates (Joint Ventures) or provide some revered testimonials that will positively impact on your profitability.

On the other hand, you are going to sell to ordinary people like your friends and relations, thus their own side of views can give you some insights that will make your product to be readily absorbed in the market.

So give a sample copy of your own newly created product to them and request for their assessment and testimonials.

3.3 Payment Processor

The next thing to consider is how you intend to collect your money from the sales you make for your information product.

Today in most parts of the world, you can use online payment processor to sale any kind of product on the internet. This was not the case ten years ago when I first began this business.

Just Google for payment processor and you will have enough to choose from, ranging from PayPal, Shopify, WooCommerce, 2CheckOut, Stripe, AuthourizeNet, Amazon Payment, to Google Wallet.

The setting up process is getting easier by the day. Also the instructions on how to integrate them to your website are available on each site. Go there.

3.4 Traffic, Traffic, Traffic

Even when you plan to use other marketers to sell your products as affiliates, you will still need to do marketing by yourself to some extent. This is advisable so that you can get some proves to convince your affiliates on the marketability of your product.

For most beginners with little or no budget, using social media is the preferred way to go. This should be combined with other methods of free or inexpensive traffic like EzineArticles.

I will write more on this in another chapter of this ecourse.

3.5 Launching Your Product

The most important thing to do before your product launch is: planning.

Make a detailed plans of how you are going to swing the market momentum to your side to ensure the profitability from your product sales.

Such plan may include but not limited to:

a) Plan your launch date to start as early as possible, i.e. early planning

b) Get the Big Wigs of the Industry involved – possible make them joint venture partners, give certain percent of your profit.

  1. Make it easy for many people to learn about your product – Social Media
  2. Make Your Product Mobile-Friendly – today the mobile web holds the market sway, it will be foolhardy to ignore it
  3. Make it an Event
  4. Create a Suspense towards the launch date to heighten desire and expectation. This has been proven to increase sales on the launch date.
  5. Take beta pre-dated orders at a reduced price
  6. Use a Press Release
  7. Focus on your Avatar/Persona and not your product
  8. Create Your Universal Selling Point (USP)

There are other details on product launches here.

3.6 Two Important Decisions

There are 2 important decisions that you have to make after your new product is ready for sell. These are:

  1. To sale it on your own personal website or
  2. To sale it on a Third Party Website

3.7.0 Selling on Your Own Personal Website

If you are selling on 3rd party websites, most of the steps discussed above will be a walkover for you, as the company will do them on your behalf.

However there are some benefits that you will also miss for doing so.

3.7.1. Benefits

Such benefits include those listed below among others.

3.7.1.1 Be Your Own Boss

Selling on your own website controlled (managed, hosted) by yourself is the best way to become your own boss. You set your prices, you set your targets, you set your commissions, you set your own time of work, and you set and plan for the level of profits that you want to make.

Have you seen any other business that is sweeter than this?

You are really your own boss in the truest sense of the word! You are in full control and it is you that determines all of your monetization methods.

Building your information product is actually the easiest way to achieve everything that you want in life as well as helping others to realise their destinies and their dreams.

But you will miss all these and subsequent ones if you are selling on third party sites.

3.7.1.2 Cashing in on Your Virtual Authority

As a product owner you gradually build up your Goodwill over time. Of course I suppose that you and everyone else know the importance of a Goodwill. If you want to know more, ask the corporate giants and they will tell you that their Goodwill is worth Billions of Dollars.

And that is worth relying on over time as a product owner. To develop a high-value Goodwill, you need to develop a good product and not a scrap, as well as use your blog, vlog and social media skilfully.

3.7.1.3 Ever-flowing Streams of Residual Income

Residual income is type of income that you don’t regularly and actively work for it to provide a continuous cashflow. You only set up and forget, and the money keep flow ceaselessly to your bank account.

This is different from employment income that you have to work for it on a daily basis.

For your own information product, the initial work may be intensive, but subsequently, you only update it once in a while to keep up with trends in your industry.

The work is decrementally negligible while the product is incrementally profitable.

This means if you have 2 or more products, you can quickly attain a special status: unemployable.

3.7.1.4 More Opportunities

At this level of success you will be open to opportunities to joint venture with the captains of the Industry. And do not be surprise if you thenceforth experience not just success, but astronomical success: unlimited income.

Deals website like Groupon, Bloggers and other marketers with large Lists when properly targeted will open up a whole new world of internet marketing for you full of unlimited pleasant surprises.

3.7.1.5 Top Secret Reason Why You Should Create Your Own Information Product

– Affiliate Program. This is one main reason why you should own some information products online. When many people are selling your products for you, you will surely experience income explosion in your own business.

I have already noted elsewhere that affiliates bring to your business their own expertise as well as their large lists of free and targeted traffic. These are great assets that will have great impact on your business.

Setting up an affiliate program is getting easier by the day. Software like iDevAffiliate and Post Affiliate Pro are almost turning the process of selling your own products through affiliates to an all comers’ affairs.

3.7.1.6 Expert-In-The-Making

Everyone see you as an expert when you write a book. Even if you are just beginning, it is only you and your spouse that know that secret – that you are only a beginner.

If your info product is professionally written (even by a Ghostwriter or Ghostworker as they are often referred to) it opens up several windows of opportunities for you. These include but not limited to Conference Speaking, Guest Blogging, Joint Venturing, etc.

Purse for a while and think on these avenues, it is only expert that are invited to participate at such meetings. But even one product owned by you can open up those opportunities for you. As a newbie when they begin to come, do not be afraid to accept those invitations and confidently perform your work.

The basic truth is that even with this ecourse alone, you know more that 95% of your audience, you are already an expert (at least in the making).

3.8 Challenges

But there are some challenge along the way such as:

– having to deal with Customer Service and

– the Learning Curve involved, etc.

It is for these very reasons that some people prefer using third party websites.

3.9 Selling Your Products on Third Party Websites

There are so many third party websites that are waiting and ready to sell your own product for you. They include but not limited to ClickBank, Send Owl, JVZoo, Payspree, Commission Junction, DPD, Post Affiliate Pro, iDevAffiliate, and others.

You can also sell at Amazon by creating your product in their special format known as Kindle Book to be downloadable and readable in their special device known as the Amazon Kindle Device.

The main advantage all of them have are:

  • the setup speed (some are free, others one-time payment)
  • their wide array of experienced affiliate marketers,
  • payment processor
  • professional customer service and
  • free promo

But they will take the control of most aspect of your business from you. They can also de-list you at will and without any specified reason(s).

I want to state here that for obvious reason, it is better to learn and use both systems to maximize your profits over time.

3.10 You Are In For the Long Haul

When you have a product in the market, you are in this business for the long-term benefits.

What you do now will surely hunt you in the future for good or bad. So be a man of your own word, deliver on your promises and when not possible give cogent reason(s) as soon as possible and make refunds where applicable.

That is: – Transparency.

Over time this will result in positive reputation and a good public image for your business. These are the souls of Internet business.

Notice that most people that you deal with in this business do not know you in person. They only act on trust, please do everything possible on your side to preserve that trust.

Once beaten, twice ashamed, I think that’s a valid saying here.

As you might have suspected this is not a get-rich-quick kind of business. So if you were looking for such type of business, please dumb this one and look elsewhere.

However if you can pull yourself through the learning curve, I can assure you that there is no other business that can pay you returns on your investment that is as high as this one.

You will be unemployable!

3.11 Rinse and Repeat

The process of creating a digital product is as simple as that. Well, as you become more experienced, you can go on to add the fancies and jingles, but for someone who wants to make money as soon as possible, this is all that you will need to set up a successful business.

As the profits roll in, you can then think of other ways to upgrade your product for greater profits. You can also expand to create products in others niches with the sound reputation you built from your initial market niche.

Never be discouraged if you don’t make much money with your first info product. You only need to make sure that it is as solid as gold in terms of quality.

Down the road you will discover that it was the launchpad to your newfound success, a major milestone that shot you to limelight.

4.0 Conclusion

With a good product to sell, you need a little knowledge of market research, SEO and copywriting to launch out profitably. Some of them have been covered while others will soon be covered in other parts of this ecourse.

5.0 Summary

This is the concluding part of what you need to do to set up the information product you created and sell profitably.

Two powerful software (websites shown as images) were also introduced to simplify the process for you.

Next, you will need to create and set up a salespage and that is what we will discuss in the immediate chapter of this ecourse

6.0 Assignment

By now you might have started this business using Affiliate Product. This is important so that you can be making money along the way while working on your new product.

Please go over the last two chapters again and start experimenting on those ideas in your mind.

Yes, you can!

Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won’t be much of a pain.

So basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) advertising

b> Search Engine Optimization (SEO)

Pay Per Click is a method of paying a search engine to show your website more frequently in search results as a user searches for a content, while SEO is the method where you actually modify or rewrite your websites’ content manually to achieve higher rankings in the search engine result pages.

CONTENT MARKETING

It is a form of marketing where media and contents are created and published in order to communicate with and acquire prospective customers. The content may be in the form of images, newsletters, how-to-guides, case studies, etc. The main aim of content marketing is not to sell a product directly, but to keep in touch with existing and to-be clients and provide them with needed and helpful information so as to earn their loyalty. The most common and traditional way of content marketing is to write descriptive articles or ad-content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay for writing articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way of popularizing an event, product, service, brand or a company with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it. The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

MOBILE MARKETING

Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones are the bridge between a company and their clients, or future clients most of the times, where customers are provided with personalized and customized information, offers, or deals about the product or services. There are quite a lot of ways of mobile marketing, but we will keep it just to the most common and most effective methods here.

a> SMS: There are a lot of bulk SMS providers that, unlike the telecom companies which have a cap on the maximum number of SMSs sent, allow users to send a large number of SMS and guarantee a delivery. So this bulk SMS service may be used to send messages related to products and services to a large number of users in a very short time, plus, it is highly cost effective.

b> App-Based Marketing: As the usage of smartphones increases, use of mobile applications have also increased proportionally. So the concept is to make mobile applications for iOS, android and symbian platforms and distribute them free over the online apps market. Sending Push notifications adds to the advantage as the users receive alerts and notifications on new products, services or information instantly.

E-MAIL MARKETING

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The mails may be sent to a database of existing or potential customers with a view to promote a new or old service or product, or to provide a deal or offer so as to solicit repeat business, or instant business. Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty into the existing customers.

ONLINE CLASSIFIEDS

There are a number of online classified sites where we can post advertisements about our products and services for a very small or no price at all. The classified sites may be recognized or active on a local, national or international level. Keeping in mind the Indian online market, the ones that come to my mind are Quikr, Click.in, Olx… and the list never stops. Locanto and Craigslist are two of the giants in international online market, needless to mention that there are a lot more in this category. Each of the ads that you publish in these sites remain active for a certain period and then you have to either renew/repost them, or publish another ad if still required.

LINK EXCHANGE PROGRAMS

Link Exchange refers to the method where the administrators of two(or more) websites agree to display each others advertisement or link on their own site for their mutual benefit. The method also implies to the process where a number of administrators, or Webmasters register their site on a central website that serves as the host and provides reciprocal links to the participating websites to show on their pages, So, if you register yourself for link exchange programs on such a site, the link to your website will be placed in a number of other similar ranked websites, and in turn, you need to place their links in your own site, simple, isn’t it? Generally, this service comes free of cost as it runs on the principle of reciprocity, both of the parties benefit mutually and almost equally, but at times it needs a bit of your fortune if you opt for premium and fast services.

FORUM DISCUSSIONS

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place you get a group of people that are actually(and only) interested in the same topic, product or services that you are offering. Thus, all the people present in that discussion are your potential customers, pitch high and bang at the right moment is all you need to do. Google and yahoo also have their own dedicated discussion/Q&A forums, writing and promoting your articles where can fetch good results.

VIDEO UPLOAD

Written, printed or messaged media are good ways of marketing, but short videos on your services or products are great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to. In this way, they quite easily omit the traditional and comparatively boring way of reading the advertisement, newsletter, or promotional messages. The most common platform is YouTube where you can upload your own custom made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

DIRECTORY LISTING

Web directories or link directories are the directories on the world wide web(www) that link to other web sites and categorize the websites according to their content. In simple words, directories are not search engines, but just an online directory showing the list of websites based on categories and sub-categories. There are a large number of web directories that offer free, paid, reciprocal and affiliate linkings depending upon your choice. If categorized correctly, directory listing is a great way of online marketing. DMOZ, Yahoo, Digg are some of the most famous directories online.

ONLINE DEALS

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look on what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a hitch left in the sales process, affiliate marketing is always there to promote direct sales of the product or services where a small share in the profit is given to the publisher or vendor that promotes sales. It is a performance based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission, and if a sale occurs from their website, we need to pay them a definite amount or percentage.

Having a bit of experience in publishing and promoting websites, I hope these factors may be actually helpful when you try to do some marketing for you new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have committed any errors. Good day.

How To Create Your Information Products Using Private Label Rights Ebooks

If you didn’t know it before, I’ll tell you today. If you want to make big money online, you have to create your own products.

Forget about all the noise about AdSense and affiliate marketing. I’m not saying they cannot make you money, but if you want to build a sustainable internet business, then you must have your own products.

Or why do you think that the big AdSense and affiliate marketing guys have their own products. Even if you don’t sell them well at the beginning, you can offer your products as bonuses to people to come to your site and buy other products through your affiliate links and even to click on your AdSense.

Having said that, I must confess that it is a lot of hard work to create your own product. You have to do the following and more.

– You have to do a market research

– You have to write pages and pages of book

– You have to create ecover graphics.

Heck! Small wonder many people don’t do it.

You can however avoid the above problems and have your own product with your name and copyright on it by investing a little amount of money on Private Label Rights products. It is very easy to do.

So here is a breakdown of how to do it.

1) Purchase a Private Label Product.

2) Brand it as your own by putting your name as the author.

3) Edit it by adding what you want to the contents and also by removing what you don’t want to give it a personal touch. This is important because there will be others out there with the same rights.

4) Create a new ecover for it or edit the source file you were provided with.

5) Go online and sell your product or give away to build your list

Last note: Do not go for a right that is too cheap. If you’ve got a package of 20 products for just $5 then you should know that thousands of other people out there have the same rights.

Also you should buy rights directly from the creator of the products only and not those that bought the rights and are reselling the rights. Buy from only those that say you can only use it for personal business and not the rights to give the rights. No master resell rights.

Follow these tips and you will be creating your own products in the next 24 hours.