3 Free Super Twitter Tips for Business

Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.

What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.

I have been using Twitter for years helping promote my client’s businesses and our business using the platform.

Here are 3 free super Twitter tips to help your business grow better on Twitter:

  1. Twitter Profile Creation:

Twitter profile reflects what your business is. The profile picture should perfectly fit into the image box. The image should be clear, visible and not stretched.

Businesses can use their logo or image of the founder in profile section in Twitter.

Next comes your cover photo. I usually recommend businesses to use image of the service/product they sell or an office image of their business to reflect what they do.

Again, the selection of image depends on what is it that you are trying to achieve with your account. If you are in a business where clients must look at your office premise, I recommend putting an office image else images of products are a good start to create a banner.

For creating attractive cover photos, you can use Canvas’s free service. They have a wonderful feature to create Twitter cover image with all dimensions set before hand.

  1. Content Creation and Promotion:

Twitter is a platform which relies on short communications. I.e, your message cannot exceed 140 words. It is a perfect platform for you to be brief and to the point. You can create content related to your company’s services, products and use your company’s blog links to share content.

If your content is exceeding the limit set by Twitter, try using images. You can create beautiful images and post them with a 140-word tweet. It is a technique used frequently by most of the companies on Twitter.

Twitter’s users like to indulge in meaningful conversations. You can anytime respond to Twitter of others, retweet their tweets and quote their tweets.

Another tip while promoting your content to a large user base is to use the right hashtags for your content. This ensures when someone clicks on the hashtag, your content is there in the list.

You never know, one of your tweets might just go Viral and help your reach masses.

While promoting on Twitter, I highly recommend you do not get into an online fight with a troll. They have the energy and time to keep you engaged in meaningless conversations. Also, brands should be aware of how they represent themselves on Twitter.

Fights with troll is not one of the memories you want your brand to be associated with. Although a friendly banter is clearly accepted.

  1. Linking Twitter with website and offline presence:

Twitter profile of your business can see a rapid growth once it is linked properly to your website.

Here are the things you can do to link your website with Twitter:

  1. You can show your Twitter feed on your Website.
  2. Show a follow button asking website visitors to follow on Twitter.
  3. Share button with easy option to promote your content on Twitter.

And Twitter should be a part of your offline presence where your visiting card, company’s hoarding, banners everywhere there should be a clear link of your company’s Twitter profile.

You can also give discounts and coupons on your Twitter account. This will encourage your visitors to keep a regular check of your Twitter feeds and will lead to a better coverage of tweets sent through your profile.

Twitter is a powerful platform to run your business campaigns. It also doubles up as a simple medium to listed to your customer’s grievances.

Tomorrow, if you have a customer who does not want to go through the tedious process of contacting your customer care and the wait on phone they make us go through, he/she might just go to Twitter and drop you a simple tweet.

It has worked perfectly fine with me. I have been able to make two companies listed to my grievances without having to go through their customer care department which is usually an outsourced inbound call centre.

Twitter if used correctly can turn into an effective tool for your business’s promotion on internet.

Information Marketing: How To Create An Ascension Business Model

It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain this model is and how you can easily and quickly build one.

What is an ascension model?

With this model you offer products beginning with a low price and then gradually ascending to a higher priced product.

There are advantages with this model.

As the product creator and in particular for those who are just starting out on their information business, it is far less daunting to think about creating a low priced item than a higher one.

For example, a $27 product sounds feasible, whereas a $490 product perhaps sounds beyond your capabilities.

By creating low price products first you can build your confidence and also begin to understand what it is you can offer and how much you have to offer.

For your customers, using this model helps them to purchase something of low price and therefore low risk to see what kind of quality you offer.

Obviously your lower priced products must reflect the quality and value that your customers would expect from a premium product. It doesn’t matter what the price is – the quality must be the same.

Credibility Tip

Make sure that as you create higher priced products you enable your customers to have visibility of them so that they don’t think you are only capable of producing low priced items. This is really important for your credibility and authority levels.

How to easily create an ascension model

One easy way to build this ascending model is to create 4 low priced products on various topics in your niche and then combine them together to produce the high priced product. Another way to do this is to again use those low priced products and combine them into a weekly or bimonthly continuity product.

By using what you already have created and packaging it into a product of higher price you can quickly and easily increase your product portfolio and product price range.

The more low priced products you create, the more ways you will be able to repackage them into new products with varying price points.

Another easy way to create a high end product is to offer coaching and include your other products as training material to be used as part of the coaching program.

Send out a weekly training and then discuss this during the coaching element.

Productive Product Creation – 7 Key Steps to Excell at Product Creation

The competition in the world of business is on as rise. The companies which keep on producing new more innovative products have better chances of surviving than competition and remaining successful. This reason has increased the value and importance of the research and development department of any organization.

When a company keeps on launching new products, their target market remains happy with them and if the products created are good in quality, these products add to the market value and brand equity of the company. Keeping this in view the product creation process becomes very important. Most of the companies have realized the importance of research and development of new products and as a result many companies launch new products regularly in the market now.

If you want to create new products successfully, a step by step approach is better. First of all you need to know your target market. If you want to create a product that sells, the best idea is to use the market trend as an indicator. The demand and supply cycles are to be studied in detail and the product should be prepared after conducting all this research. It should be market tested and test marketed before launching. These steps will make product creation easier for you. New product creation is important. There is a sense of innovation attached with creation of new products, which helps companies in improving their market share. In this state of high competition it is important that you understand the importance of creating new products.

Product Creation – Why is Product Creation so Scary?

Product creation. The term itself sounds scary. And I guess rightly so. I have seen $47 ebooks with less information than in my free ebooks or my $9.77 version. So for some, product creation is a nightmare.

But product creation does not need to be scary or a nightmare. With the right guidance, product creation should be a breeze. Now, I certainly will not be able to give you everything you need to know about product creation in the next 300 words. But I do believe I can take the fear out of product creation.

Start here. Decide what you want to create. What is your niche market? Who is your customer? What product do they need more than anything else? What information do they need that no one else has systematically organized?

Once you know what information is needed, you can determine the medium of distribution. Is it conducive to writing a book? Or would it be easier to talk about it (create a CD)? Or is it something that needs to be shown hands-on (DVD or video)?

Follow these steps to product creation:

1) Create an outline of everything you need to share to give the customer all the information they need.

2) Divide your main topics into subtopics–for example if you created 10 topics in 1) above, then create 5 ideas for each topic. Now you have 50 ideas. These topics will be your chapters and the ideas will be sub chapters. If you are creating video or CD, the topics will be individual files or video clips and the ideas will be each of the items you cover in the CD, video, or DVD.

3) Begin to write or record. If you are writing a book, simply choose to write for one hour a day. Just write one idea at a time and do not become too concerned with how well the ideas flow together. If you are doing a CD, video, or DVD, you will need to make good notes first (it is best not to write the entire script out or it will sound stiff when you read it) and then take one hour a day to record. The first few hours of your recording will probably sound pretty bad. That is OK. Simply listen to it (or watch it) and make the necessary adjustments the next day.

4) Once you have all the parts written or recorded, edit and/or proofread them.

5) Create a nice package for your products, create a web page and sales page, and begin selling your new product creation.