Profitable Content Creation – How Mistakes Can Be Your Very Best Friend (Use Them)

Profitable content creation allows you to enjoy many benefits online. These benefits include greater online visibility, traffic generation, list building and product creation.

But did you know that the mistake that most people make in their niche can be a powerful source of content for you?

Here’s what I suggest you do:

Step 1 – Consider a specific topic in your niche. In this case the more specific you cna be the more powerful your content will be.

Step 2 – Identify the 3 biggest mistakes most commonly made around this specific topic in your niche.

Step 3 – Name the first mistake. That’s all, just name it. As in: Mistake #1 – Failure to create a list of the most important tasks for the day. Simple as that.

Step 4 – Now say a little bit more about that mistake. How do most people wind up making that mistake? What’s the most common result? etc.

Step 5 – In this next step you get to set your self apart from any one else covering this topic in your niche. That’s because you’re not just going to name the mistake. You are also going to offer what to do instead.

So offer a tip on what to do instead of the mistake. Just a line or two will do.

Step 6 – Now do the same thing for mistake two and mistake three. Name the mistake. Give a little more information about how the mistake happens. Then offer what to do instead. Again just a few lines giving a simple tip about what to do to avoid the mistake or what to do instead.

Now at this point you might be wondering something like this:

“What a minute now. If I give away 3 tips at one time aren’t I going to give away the farm?”

I get that. I used to worry about that too. Then I realized that you really can’t give away the farm in a 400 word article or blog post, or in a 3-4 minute video.

And if you could it would just mean that your farm was not big enough yet, and let’s work on that first.

In reality what you are doing it giving then good information so that you can enjoy being seen as the go to expert on this topic.

As you create your 3 mistakes content, I think you’ll enjoy how you’ll be seen as the expert of choice in your niche, and drive more traffic and build your list with your content.

Listen To Your Readers When It Comes To Content And Product Creation

The key to making a nice living as a content marketer and info product creator is figuring out what to write about and create. You need to capture your audience’s attention and come up with content and products that they want to consume. You need to figure out what you can do to help your audience, what problems you can solve for them, or how you can entertain them. Do that and you’ll do well with your online business for years to come.

Choosing the right topics though can be a bit hit and miss… until you figure out the secret. The secret to online marketing success is to listen to your readers, read between the lines, and then help them reach their goals. Your audience will actually tell you what they are looking for. They just don’t always spell it out for you. And that’s OK.

But let’s not put the cart before the horse. Before we can figure out what our potential customers need, we’ve got to get them talking. One of the best ways to do that is via email. Encourage your readers to hit reply and ask questions. Ask them to share their stories, their struggles, and what they want to accomplish. You’ll learn a lot about your target audience as you read through these replies and start one-on-one conversations with your readers.

It won’t take long before you start to see certain themes emerge. Whenever you notice the same question popping up again and again, you know you have a great topic for an epic blog post or a variety of different types of contents. Address it, answer your prospects questions and overcome their objections.

Pay particular attention to their problems and anything they seem to struggle with. Those are the topics and issues you want to create products around if you can. How can you help your customers overcome that issue? What service can you offer to make things easier and help them reach the next step towards their goal?

Pay attention to the emails you get from your subscribers and encourage your readers to email you in the first place. Treating email marketing as a one way form of communication is short-sighted and it can be a costly mistake. Take advantage of the two-way nature of this form of communication and engage with your subscribers. It will help you grow your business and serve your target market better.