Ecourse Creation – How Long Should Your Ecourse Be

One of the questions I get the most is “How long should an ecourse be?”  I take that to mean how many modules should it be.  (oh, and just so there is no confusion, a module is the same as an episode or session)

The main thing you have to understand about an ecourse is people subscribe to them because they are interested in it.  They may not do anything with it after they subscribe to it, but you have to assume they read/listen/view ever session you send them. 

That being said, ask yourself this, would it be better, business wise, for you to be in front of potential buyers three times or seven times?  Of course seven.  Now, I just used seven as an arbitrary number for how many sessions for your ecourse, it’s not an exact number.

There is no exact number of modules for an ecourse.  This is because no two people are the same, so they don’t create their ecourse with the same information.  Therefore, there cannot be a set amount of modules. 

One rule of thumb to use is if a module has a lot of information within it, break that module into two or more modules.  What benefits will this have on your business?

I can think of three right off the bat.

One: It gets you touching your subscriber more times, with leads to number two. 

Two:  More sessions allows you to offer additional products with eyeballs focused only on that one product (it’s fine to offer products within your ecourse) 

Three: It makes you more of an expert with your topic.  If your information is good, you have become more of an expert because you have more information to offer.

I tell people I counsel if you feel like there should be another session to your ecourse, then make another session to your ecourse.  It’s just that simple.

Product Creation – How to Fund Your Next Product Before It Is Created

Product creation can be a risky, time consuming endeavor. Often times, people will have an idea; spend large sums of money on a logo and website; spend months creating a product and end up selling little to nothing. What if I told you that it doesn’t need to be this way? By the end of this article, you are going to find out how to fund your next product before it is created and make a tidy profit to boot.

First of all, communicate with your customers and let them know that you have an intention of create a free product for them. Pose them a few questions in the form of a survey to answer. This is survey is meant to help you identify what product they would like you to create, what is their biggest fear or frustration within the niche you are operating in and what is their ideal outcome.

When you have received sufficient data from the survey, go through that and find a common trend among their answers. Once you have done that, verify this with your customers by writing an email or blog post. As a call to action, let them know that to confirm that you haven’t identified correctly what they want, respond by letting you know. Also, tell them that if it is not what they want to let you know what they would rather have.

If they have given you the green light, go ahead and create the free product. If not, go through what they have told you and adjust accordingly to their feedback. You free product should be something that doesn’t take you more than 2 to 3 days to produce. The goal is not to build a full-fledged product but to give a simple solution to their need. A report containing some of your top tips for addressing their core need would do nicely. Put in your best advice and distribute that to everyone.

By now you will have conditioned your customers to interact with you so next, you wait for the feedback to roll in. Among the feedback, you will probably get people asking for clarification on some points and you will know which points really resonated with them. Look out for responses that indicate your customers would pay for more information on a certain area. You should of course respond to all feedback accordingly.

Analyze the data you received from your customers and come up with an idea for a product you think they will pay for. After that, announce to your customers that based on the feedback you have received, you have decided to do something more. Let them know you are about to create a new product and that you will let them buy it at half price.

If you do this right, then chances are you are going to sell more than enough to fund the creation of your next product. Why? Because you have built up anticipation and your customers now have ownership of the product. This is called the art of preselling your products and if you would like to know exactly how to apply this in your business, you should check out the link in my resource box.

Profitable Content Creation – How Mistakes Can Be Your Very Best Friend (Use Them)

Profitable content creation allows you to enjoy many benefits online. These benefits include greater online visibility, traffic generation, list building and product creation.

But did you know that the mistake that most people make in their niche can be a powerful source of content for you?

Here’s what I suggest you do:

Step 1 – Consider a specific topic in your niche. In this case the more specific you cna be the more powerful your content will be.

Step 2 – Identify the 3 biggest mistakes most commonly made around this specific topic in your niche.

Step 3 – Name the first mistake. That’s all, just name it. As in: Mistake #1 – Failure to create a list of the most important tasks for the day. Simple as that.

Step 4 – Now say a little bit more about that mistake. How do most people wind up making that mistake? What’s the most common result? etc.

Step 5 – In this next step you get to set your self apart from any one else covering this topic in your niche. That’s because you’re not just going to name the mistake. You are also going to offer what to do instead.

So offer a tip on what to do instead of the mistake. Just a line or two will do.

Step 6 – Now do the same thing for mistake two and mistake three. Name the mistake. Give a little more information about how the mistake happens. Then offer what to do instead. Again just a few lines giving a simple tip about what to do to avoid the mistake or what to do instead.

Now at this point you might be wondering something like this:

“What a minute now. If I give away 3 tips at one time aren’t I going to give away the farm?”

I get that. I used to worry about that too. Then I realized that you really can’t give away the farm in a 400 word article or blog post, or in a 3-4 minute video.

And if you could it would just mean that your farm was not big enough yet, and let’s work on that first.

In reality what you are doing it giving then good information so that you can enjoy being seen as the go to expert on this topic.

As you create your 3 mistakes content, I think you’ll enjoy how you’ll be seen as the expert of choice in your niche, and drive more traffic and build your list with your content.

Profitable Product Creation – 3 Lies the Gurus Tell You About Product Creation (What To Do Instead)

Profitable product creation is a great way to be consistently profitable in your online business. And you do want to be consistently profitable in your online business, right?

When I first came online full time in 2007, one of the first things that struck me was how hard “the experts” were making product creation. I listened to a preview call for a product creation course that said it would take at least a year to create a product.

Since I had just created one in just a few days, I thought this could be made much simpler. And one way to make product creation much simpler is to get rid of some of the lies that so-called experts tell you.

3 Big Guru Lies About Product Creation

Product Creation Lie #1 – Product creation takes a long time – As I mentioned above, I once heard some “experts” say that it takes at least a year to create a good product. What this lie does is scares a lot of people off or makes them dependent upon the guru.

The Truth About What to Do Instead – While there are some products that can take a year to create, those are the exception rather than the rule. And now I’ll prove it: create a 45 minute teleseminar or webinar. Present it – record it – sell it. I’ve got two and a half high priced degrees so I could make this a lot harder if I wanted to, but why?

Product Creation Lie #2 – There are already too many products in that niche – Designed to keep you from competing with some of the gurus. Think about this for a minute: are there too many kinds of bread, hamburgers or pizza out there? Somebody should have told “Papa John’s.”

The Truth About What to Do Instead – Research the most popular products and resources in your niche. Discover which ones are doing a good job and selling well. Now go and create something better – simply do a better job.

Product Creation Lie #3 – Create Something You Are Passionate About – I saved the worst and most dangerous lie for last. This whole thing about do what you love and the money will follow leads so many people astray.

I’ve worked with far too many people who were frustrated because the product or resource about which they were passionate about was not selling well. Many times this was because the only people passionate about the product was the misguided person who created it, and maybe their family.

The Truth About What to Do Instead – Do your due diligence research first. Don’t even start down the road of creating a product or resource until you have done these 2 things:

1) Find out exactly what your community needs help with and what they want.

2) Once you discover what your community wants, find out how they would most like it delivered. Do they want a live course, a home study course, do they want it delivered in text, audio or video, or some combination?

You’ve got to have the answers to these questions before you do any product creation.