Productive Product Creation – 7 Key Steps to Excell at Product Creation

The competition in the world of business is on as rise. The companies which keep on producing new more innovative products have better chances of surviving than competition and remaining successful. This reason has increased the value and importance of the research and development department of any organization.

When a company keeps on launching new products, their target market remains happy with them and if the products created are good in quality, these products add to the market value and brand equity of the company. Keeping this in view the product creation process becomes very important. Most of the companies have realized the importance of research and development of new products and as a result many companies launch new products regularly in the market now.

If you want to create new products successfully, a step by step approach is better. First of all you need to know your target market. If you want to create a product that sells, the best idea is to use the market trend as an indicator. The demand and supply cycles are to be studied in detail and the product should be prepared after conducting all this research. It should be market tested and test marketed before launching. These steps will make product creation easier for you. New product creation is important. There is a sense of innovation attached with creation of new products, which helps companies in improving their market share. In this state of high competition it is important that you understand the importance of creating new products.

Product Creation – Why is Product Creation so Scary?

Product creation. The term itself sounds scary. And I guess rightly so. I have seen $47 ebooks with less information than in my free ebooks or my $9.77 version. So for some, product creation is a nightmare.

But product creation does not need to be scary or a nightmare. With the right guidance, product creation should be a breeze. Now, I certainly will not be able to give you everything you need to know about product creation in the next 300 words. But I do believe I can take the fear out of product creation.

Start here. Decide what you want to create. What is your niche market? Who is your customer? What product do they need more than anything else? What information do they need that no one else has systematically organized?

Once you know what information is needed, you can determine the medium of distribution. Is it conducive to writing a book? Or would it be easier to talk about it (create a CD)? Or is it something that needs to be shown hands-on (DVD or video)?

Follow these steps to product creation:

1) Create an outline of everything you need to share to give the customer all the information they need.

2) Divide your main topics into subtopics–for example if you created 10 topics in 1) above, then create 5 ideas for each topic. Now you have 50 ideas. These topics will be your chapters and the ideas will be sub chapters. If you are creating video or CD, the topics will be individual files or video clips and the ideas will be each of the items you cover in the CD, video, or DVD.

3) Begin to write or record. If you are writing a book, simply choose to write for one hour a day. Just write one idea at a time and do not become too concerned with how well the ideas flow together. If you are doing a CD, video, or DVD, you will need to make good notes first (it is best not to write the entire script out or it will sound stiff when you read it) and then take one hour a day to record. The first few hours of your recording will probably sound pretty bad. That is OK. Simply listen to it (or watch it) and make the necessary adjustments the next day.

4) Once you have all the parts written or recorded, edit and/or proofread them.

5) Create a nice package for your products, create a web page and sales page, and begin selling your new product creation.

Listen To Your Readers When It Comes To Content And Product Creation

The key to making a nice living as a content marketer and info product creator is figuring out what to write about and create. You need to capture your audience’s attention and come up with content and products that they want to consume. You need to figure out what you can do to help your audience, what problems you can solve for them, or how you can entertain them. Do that and you’ll do well with your online business for years to come.

Choosing the right topics though can be a bit hit and miss… until you figure out the secret. The secret to online marketing success is to listen to your readers, read between the lines, and then help them reach their goals. Your audience will actually tell you what they are looking for. They just don’t always spell it out for you. And that’s OK.

But let’s not put the cart before the horse. Before we can figure out what our potential customers need, we’ve got to get them talking. One of the best ways to do that is via email. Encourage your readers to hit reply and ask questions. Ask them to share their stories, their struggles, and what they want to accomplish. You’ll learn a lot about your target audience as you read through these replies and start one-on-one conversations with your readers.

It won’t take long before you start to see certain themes emerge. Whenever you notice the same question popping up again and again, you know you have a great topic for an epic blog post or a variety of different types of contents. Address it, answer your prospects questions and overcome their objections.

Pay particular attention to their problems and anything they seem to struggle with. Those are the topics and issues you want to create products around if you can. How can you help your customers overcome that issue? What service can you offer to make things easier and help them reach the next step towards their goal?

Pay attention to the emails you get from your subscribers and encourage your readers to email you in the first place. Treating email marketing as a one way form of communication is short-sighted and it can be a costly mistake. Take advantage of the two-way nature of this form of communication and engage with your subscribers. It will help you grow your business and serve your target market better.

Product Creation – How to Decide What to Produce Next

A word on the importance of product creation online. One of the most productive things you can do online is create new products. You must create new products to flourish online. I genuinely do not believe that you can ride on other people products forever. If you disagree with that because you see other people selling products that teach you how to get rich online selling other people products online, what have you just witnessed? You have just witnessed someone who claims they are successful with other people products – but they have their own product too! If they were completely satisfied with their affiliate income, I doubt they would have gone to the trouble of creating their own product. Case closed.

So, how to decide what to produce next?

1) Ask your subscribers. Here is a great question to send to your subscribers: What is your biggest challenge in your online business? Here is another one: What is the one product you need to help you online, have looked everywhere for, and simply cannot find?

I guarantee you that if you ask those two questions to your subscribers and several of them have the same answers, if you produce a product that meets those needs, they will buy it from you. It does not matter how many other products are on the market for that very same concept, if they tell you they want it and you produce it, they will buy it from you.

2) Use this technique only if you do not have a subscriber list yet. Go to the online forums that are pertinent to your niche, and ask the same two questions. If the same answer comes up repeatedly, create that product. It will sell.