Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won’t be much of a pain.

So basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) advertising

b> Search Engine Optimization (SEO)

Pay Per Click is a method of paying a search engine to show your website more frequently in search results as a user searches for a content, while SEO is the method where you actually modify or rewrite your websites’ content manually to achieve higher rankings in the search engine result pages.

CONTENT MARKETING

It is a form of marketing where media and contents are created and published in order to communicate with and acquire prospective customers. The content may be in the form of images, newsletters, how-to-guides, case studies, etc. The main aim of content marketing is not to sell a product directly, but to keep in touch with existing and to-be clients and provide them with needed and helpful information so as to earn their loyalty. The most common and traditional way of content marketing is to write descriptive articles or ad-content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay for writing articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way of popularizing an event, product, service, brand or a company with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it. The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

MOBILE MARKETING

Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones are the bridge between a company and their clients, or future clients most of the times, where customers are provided with personalized and customized information, offers, or deals about the product or services. There are quite a lot of ways of mobile marketing, but we will keep it just to the most common and most effective methods here.

a> SMS: There are a lot of bulk SMS providers that, unlike the telecom companies which have a cap on the maximum number of SMSs sent, allow users to send a large number of SMS and guarantee a delivery. So this bulk SMS service may be used to send messages related to products and services to a large number of users in a very short time, plus, it is highly cost effective.

b> App-Based Marketing: As the usage of smartphones increases, use of mobile applications have also increased proportionally. So the concept is to make mobile applications for iOS, android and symbian platforms and distribute them free over the online apps market. Sending Push notifications adds to the advantage as the users receive alerts and notifications on new products, services or information instantly.

E-MAIL MARKETING

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The mails may be sent to a database of existing or potential customers with a view to promote a new or old service or product, or to provide a deal or offer so as to solicit repeat business, or instant business. Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty into the existing customers.

ONLINE CLASSIFIEDS

There are a number of online classified sites where we can post advertisements about our products and services for a very small or no price at all. The classified sites may be recognized or active on a local, national or international level. Keeping in mind the Indian online market, the ones that come to my mind are Quikr, Click.in, Olx… and the list never stops. Locanto and Craigslist are two of the giants in international online market, needless to mention that there are a lot more in this category. Each of the ads that you publish in these sites remain active for a certain period and then you have to either renew/repost them, or publish another ad if still required.

LINK EXCHANGE PROGRAMS

Link Exchange refers to the method where the administrators of two(or more) websites agree to display each others advertisement or link on their own site for their mutual benefit. The method also implies to the process where a number of administrators, or Webmasters register their site on a central website that serves as the host and provides reciprocal links to the participating websites to show on their pages, So, if you register yourself for link exchange programs on such a site, the link to your website will be placed in a number of other similar ranked websites, and in turn, you need to place their links in your own site, simple, isn’t it? Generally, this service comes free of cost as it runs on the principle of reciprocity, both of the parties benefit mutually and almost equally, but at times it needs a bit of your fortune if you opt for premium and fast services.

FORUM DISCUSSIONS

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place you get a group of people that are actually(and only) interested in the same topic, product or services that you are offering. Thus, all the people present in that discussion are your potential customers, pitch high and bang at the right moment is all you need to do. Google and yahoo also have their own dedicated discussion/Q&A forums, writing and promoting your articles where can fetch good results.

VIDEO UPLOAD

Written, printed or messaged media are good ways of marketing, but short videos on your services or products are great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to. In this way, they quite easily omit the traditional and comparatively boring way of reading the advertisement, newsletter, or promotional messages. The most common platform is YouTube where you can upload your own custom made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

DIRECTORY LISTING

Web directories or link directories are the directories on the world wide web(www) that link to other web sites and categorize the websites according to their content. In simple words, directories are not search engines, but just an online directory showing the list of websites based on categories and sub-categories. There are a large number of web directories that offer free, paid, reciprocal and affiliate linkings depending upon your choice. If categorized correctly, directory listing is a great way of online marketing. DMOZ, Yahoo, Digg are some of the most famous directories online.

ONLINE DEALS

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look on what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a hitch left in the sales process, affiliate marketing is always there to promote direct sales of the product or services where a small share in the profit is given to the publisher or vendor that promotes sales. It is a performance based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission, and if a sale occurs from their website, we need to pay them a definite amount or percentage.

Having a bit of experience in publishing and promoting websites, I hope these factors may be actually helpful when you try to do some marketing for you new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have committed any errors. Good day.

Top Tips For Online T-Shirt Business Entrepreneurs

The physical outlets are the more trusted ones because a rational customer always trusts the products which he sees. The quality of the products being offered online might be reliable and worthy but it is very hard for the online business entrepreneurs so as to establish good will amongst the customers. It will not be wrong for us to mark that in a competitive market in terms of quality, quantity as well as price like today’s it is not a cakewalk to build a firmly going online T-shirt business.

There are a lot of companies which have stepped into this particular kind of online business and have created a strong customer base and a niche for themselves. If you have ideas but you are not getting proper ways of implementing them and are failing in order to put these ideas into a proper platform, this guide will prove to be very fruitful and a perfect opportunity for you to put your ideas into proper fields. Whenever you start your business, competition is something which you have to face every now and then. A proper mixture of quality, quantity as well as the fair price of the product will help you go through it nicely.

When you start a business are two things which you should keep in mind which are stated below:

  • How to go about the shipping and printing of your product?
  • What shall be the USP of your T-shirt?

There are certain things which you should keep in mind while creating your online business. The key to have a successfully running online business are as follows:

Niche

Selecting a proper niche is the first step. There should be something in your website which should be responsible for setting it class apart from its competitive websites. You should focus on a particular interest group of people and thus create a product according to their suitability and interest.

Design

A representation of your ideas which should represent your thinking behind the creation of the website is a must. The created design should also connect with the focused public groups. You should have a design which is all the more unique and recognisable. There is a website with the name of Creative Market; this can help you to make unique templates for your own site. You can also hire a designer to create a design for your website.

Quality/Brand

Sustainability is something which is looked forward to by a lot of customers when it comes to the quality of clothes which they wear. Customers always look for a warranty and guarantee of quality in their clothes. By this, your website will slowly be transformed into a wide brand name. This is because of an existence of a strong relationship between the qualities of the product offered as well as the product brand.

Set-ups

It is necessary for people to visit your store, go through the products and further place an order for the same. The whole process requires the need of setting up an easy and a handy platform. The order placed by the customer will be followed by the customisation and the printing of the design on the ordered T-shirt.

Advertising

If you make a website and the people do not know about it, it is of no use. The fresh start-ups can make good use of social media like Facebook, snap chat etc. to promote their product. Communities can also be joined for the promotion purpose. You can go through a lot of sections which teach marketing and sales which will help you master this field.

Conclusion

You are now aware of the steps of a firmly running online business. You need to stay focused and motivated to carry out the transactions as well as keep the work going.

Learn How To Build A Business Plan And Create Your First Product For Your Online Business

Most Internet Marketers fail online because they do not know where their business is going or how they are going to get there (to whatever their end point goal is – usually making money online). Many newbie Internet Marketers may experience a little success at first, but eventually they will fail. They will fail because they do not have or use a solid business plan in the development of their online business. Most people just starting out in Internet Marketing treat this business as a "hobby." It is something they do in their spare time.

Most of these online entrepreneurs run after the hype and eventually close down their online business. This is almost always due to the lack of sales. They thought it would be "easy" to get sales online. The ideas behind these websites were great, but the people who conceived the idea failed to see the potential of the business venture.

To build a solid online business you need to think like a business owner. You are only going to turn your creativity into money by using the resources that are available to you. Whenever you are faced with a challenge in your online business, you should devote time to plan and analyze a strategy to overcome the challenge and succeed. 90% of the people who are investing in business ventures do not do this – and it leads to their failure!

One way I found that will help you plan the content for your website is by using what is called a "10×10 matrix."

10×10 matrix

Open up a new excel file and brainstorm 10 things that you are passionate about. Write these 10 things in the first row – going across the top. These things would be the ones you would do for free and enjoy doing it. Your day job may be that of an office manager but you love vintage cars. Over the years you have learned a lot about vintage cars through magazines, videos and real life experiences. People come to you and ask for your advice on the subject of vintage cars. You really know a lot about vintage cars and you could talk nonstop for hours if provided the opportunity. You may know how to buy vintage cars and you are able to advise others on what vintage cars to choose that will suit their style.

Or you may be an avid golfer. If that is the case, then you need to write down 10 things that you can teach others on how to improve their golf game under the cell "golf."

These things should be short like "warming up"; "driving range" (start with the wedge and move backward to the driver, with 10 shots each); there is the "sand bunker practice"; there is "chipping", there is "putting"; there is staying cool in hot environments etc.

Write 10 things UNDER each main subject you wrote in the cells on the first row at the top. Some categories may not have 10 things you can think of and some may have more than 10.

Now that you have brainstormed a lot of potential topics, you need to see if these topics are being used in search engines on the Internet. You do not want to create content that no one reads about!

You can use Google keyword planner to see the list of related keywords in your niche. You can also see the amount the advertisers are paying for a particular keyword.

If you are creating a blog with the articles related to the keywords, you can use Ad-sense ads in your articles. This will allow you the possibility to make money from each blog post! You will need to build a website to do that (and that requires a small financial investment as well).

Use each sub-category to write an article and post that article to your blog site. Combine all of the sub-categories that you have turned into articles into an e-book that you can offer for sale or use it in a give Away to build your email list. The possibilities are endless!

If you are not good at writing articles but you enjoy creating videos – use video blogging! You can create a YouTube channel and upload you videos to this channel. You can directly monetize your videos on YouTube. Once you have sufficient subscribers, you can ask for donations or provide premium content for a fee on your channel.

If you like to write articles then you can create an e-Book containing premium content and sell it on your website. I would recommend you use a merchant account from Click-Bank. Click-Bank is an online retail outlet that showcases over 10,000 digital products from vendors around the globe. More than 100,000 active affiliates promote the products of the vendors for commissions.

It is possible that you could receive a lot of sales within a short span of time. To do this, you need to encourage your affiliates to promote your product by providing them various promotional materials which they can use that are related to your product.

Remember to make your business scalable because you will get a lot of customers who are willing to buy more products from you in the future. So you will be building your list while making money! The best of both worlds!

You can even create Joint Ventures with some of the other marketers and make even more money selling your products in the future. Joint Ventures take many forms, such as Give Away events or just emailing a promotion from your JV partner to your list and they mail their list about your product.

You should always create a business plan based on facts and figures. You need to track and modify your campaigns continuously to stay ahead in this very fluid and very competitive business. Do not treat this as a hobby or your will only have a hobby. You can only have a business if you treat this "as a business."