10 Ways to Get Ideas For New Niche Info Products

Most likely you’ve been told that the key to making serious money online and building a legitimate, profitable business is to have your own products.

Let’s look at the greats in the niche of online marketing: John Reese, Mike Filsaime, Jeff Walker, Frank Kern etc.

What do they all have in common?

They ALL produce their own info products.

In fact, I encourage you to find one well known marketer who does NOT have their own product.

If you want success in your niche, if you want to brand your name, if you want to be the go-to-guy (or girl) in that niche – then you’ll need your own products.

This article will outline 10 quick ways to come up with ideas for your next info product.

1) Go to graphic design artists websites and look through their portfolio. You’ll see all the niche eCovers and minisites they’ve been creating. This is a great way to spy on what other marketers are doing in their niche markets.

2) Go to your favourite keyword research tool and type in phrases like “tips”, “secrets”, “how do i”, “how to” etc. Look at the results that come up.

3) Go to websites that have a lot of categories, such as EzineArticles.com. Go through those categories and if there’s anything that appeals to you, make a note of it. Perhaps you could create an info product in this category.

4) Similar to the above method, go to your local magazine store or Magazines.com and find topics that interest you.

5) Take a look at the best sellers list at Amazon.com These books are obviously in demand.

6) Simply create a product based on your passions and interests, or on topics that you’d like to learn about.

7) Use the power of ‘bullets’. You know, those bullet points you see in salesletters that highlight the features of the product.

8) Look around your immediate environment, I’m sure you can come up with some niche product ideas from that.

9) Go to Clickbank.com, go through the various categories and look at the best selling products. These are products that sell, and sell well.

10) Analyse the trends in the media. The media have a massive influence on our lives. Recently, the media reported that antioxidants had no health benefits at all. This caused massive controversy. If you’d of written a report about the health benefits of antioxidants, you’d of had a massive seller.

A few rules about info product creation before you go.

Rule #1

Focus on quality. Your product must be a quality product. That’s the most important thing.

Rule #2

Be market orientated, not product orientated. Many people create products because it’s on a topic that interests them, but this doesn’t mean the product will be a seller.

Rule #3

Create what already sells. Many believe that they’re onto a winner because they’ve created a product that no one else has ever created a product about. 99% of the time they fail. There’s a reason no one else sells that product, because it doesn’t sell!

Planning Products for Multiple Sales So You Can Promote Them In Your Emails

Interesting fact: It’s a lot easier to sell a second product to an existing customer than it is to find a new one. Keeping that in mind, it only makes sense then to plan out a product funnel that allows people to make multiple purchases from you. Instead of focusing all your time and energy in going out and finding new potential customers, you can instead focus on creating new products and serving your existing customer base.

I’m not saying you can stop looking for new customers. That’s always a smart business practice. I’m simply saying that if you create a series of related products that you can sell to your existing customer base, you can make quite a bit more profit from every single customer.

There are a few different ways to think about this. Let’s run through them and you can pick whatever strategy you think will work best for you, your business, and your customer base when it comes to planning future products.

Step By Step Product Funnel

With this product planning strategy, you help your customers or students do one thing with the first product. For the next one you then think about what they need to do next. For example, let’s say you start with product about writing your first kindle book. Your next product could teach them how to create a cover and upload it to Amazon. The one after that may be all about marketing a kindle book etc.

You see how this works. Each product builds on the next and it makes perfect sense for your customers to work through the first, then buy the second, and third, and so forth. Each product is designed to help the take the next step until they reach their final goal.

Creating Related Products On Similar Topics

If a step by step product funnel doesn’t make sense for your market, you can create products on closely related topics. For example, if you’ve been teaching someone how to blog, you could then create products on email marketing, and info product creation. As with the previous example, it makes it easy to mail your existing customer list with offers like this.

Creating Consumable Products Or Membership Sites For Frequent Sales

Last but not least, think about products or services you can create that your customers would buy again and again. Let’s say you’re a writer and you’re offering ghost writing service. You could create an offer to write 10 articles on any topic for a set fee. You could then keep marketing that offer month after month and your clients will buy anytime they need a new set of articles.

Membership sites are another great option for multiple sales. Maybe there’s a new topic you can teach each month, or some templates and cheat sheets you can create for your members.

Take a look at all three strategies for creating more products that you can sell to your customer base. Feel free to mix and match as you see fit. Then get to work creating marketing new products on a regular basis.

Benefits Of Selling Products In The Information Marketing Business

In my opinion, the best home business in the world is the information marketing business. What is “information marketing”? Well it’s simply the process of selling instructional information in the form of: books, eBooks, CD’s, DVD’s, newsletters, seminars, and even membership sites. This is the ultimate lifestyle business.

And it’s even better on the internet. Many people have been running their own information marketing business offline for decades. But with the advent of the internet, it has taken information marketing to a totally new level. The main component of the information marketing business is something called, “information products”.

As I stated earlier, information products are simply products that deliver instructional information. It doesn’t matter what niche you’re in or the kind of products and services you sell – you can use info products to boost your sales and profits, along with adding another income stream into your business.

For example, a bakery shop owner could offer a free report (another form of information product) about how to make red velvet cupcakes. Then for every person who requests this information, the bakery shop owner can send out the free report, plus a copy of their menu – that already includes the red velvet cupcake that they can buy from their offline store, or website.

And the list goes on and on. Almost all businesses that I know of can use this very same approach to boost their sales, and add a new revenue stream. You can even make this your entire business, and sell products for hundreds of dollars – depending on your niche, and the components of your product.

You can get high profit margins with information products and the business of info marketing. Products are very cheap to produce also. You could sell a CD for $19, and have it only cost you 50 cents to reproduce it. Don’t believe me? Well, consider this for example.

Have you ever seen those late night infomercials about ab workouts or real estate ventures and etc? Well, those people are simply selling information products. They’ve exited out of the real estate game and the bodybuilding game, and are now making the bulk of their money selling information products.

Yeah you may buy their $19 product and they send you a lot of stuff, but more than likely after you order, a telemarketer will call you and try to upsell you on a $2,000 product, showing you the “real” secrets. This is nonsense – but this is how they REALLY make their money.

I don’t want to assimilate them as “sharks”, but I just want you to be aware of how information products are popular online. It’s easy for you to get started selling your information products, you just need the right guidance, and a good marketing plan to sell your products.

And yes, you can use information products in your business to boost your sales and add another stream of income in your life. Be sure to use them today – because they are very profitable. I even sell them in my business.

Good luck with selling information products today.

How To Create Your Information Products Using Private Label Rights Ebooks

If you didn’t know it before, I’ll tell you today. If you want to make big money online, you have to create your own products.

Forget about all the noise about AdSense and affiliate marketing. I’m not saying they cannot make you money, but if you want to build a sustainable internet business, then you must have your own products.

Or why do you think that the big AdSense and affiliate marketing guys have their own products. Even if you don’t sell them well at the beginning, you can offer your products as bonuses to people to come to your site and buy other products through your affiliate links and even to click on your AdSense.

Having said that, I must confess that it is a lot of hard work to create your own product. You have to do the following and more.

– You have to do a market research

– You have to write pages and pages of book

– You have to create ecover graphics.

Heck! Small wonder many people don’t do it.

You can however avoid the above problems and have your own product with your name and copyright on it by investing a little amount of money on Private Label Rights products. It is very easy to do.

So here is a breakdown of how to do it.

1) Purchase a Private Label Product.

2) Brand it as your own by putting your name as the author.

3) Edit it by adding what you want to the contents and also by removing what you don’t want to give it a personal touch. This is important because there will be others out there with the same rights.

4) Create a new ecover for it or edit the source file you were provided with.

5) Go online and sell your product or give away to build your list

Last note: Do not go for a right that is too cheap. If you’ve got a package of 20 products for just $5 then you should know that thousands of other people out there have the same rights.

Also you should buy rights directly from the creator of the products only and not those that bought the rights and are reselling the rights. Buy from only those that say you can only use it for personal business and not the rights to give the rights. No master resell rights.

Follow these tips and you will be creating your own products in the next 24 hours.