Profitable Content Creation – How Mistakes Can Be Your Very Best Friend (Use Them)

Profitable content creation allows you to enjoy many benefits online. These benefits include greater online visibility, traffic generation, list building and product creation.

But did you know that the mistake that most people make in their niche can be a powerful source of content for you?

Here’s what I suggest you do:

Step 1 – Consider a specific topic in your niche. In this case the more specific you cna be the more powerful your content will be.

Step 2 – Identify the 3 biggest mistakes most commonly made around this specific topic in your niche.

Step 3 – Name the first mistake. That’s all, just name it. As in: Mistake #1 – Failure to create a list of the most important tasks for the day. Simple as that.

Step 4 – Now say a little bit more about that mistake. How do most people wind up making that mistake? What’s the most common result? etc.

Step 5 – In this next step you get to set your self apart from any one else covering this topic in your niche. That’s because you’re not just going to name the mistake. You are also going to offer what to do instead.

So offer a tip on what to do instead of the mistake. Just a line or two will do.

Step 6 – Now do the same thing for mistake two and mistake three. Name the mistake. Give a little more information about how the mistake happens. Then offer what to do instead. Again just a few lines giving a simple tip about what to do to avoid the mistake or what to do instead.

Now at this point you might be wondering something like this:

“What a minute now. If I give away 3 tips at one time aren’t I going to give away the farm?”

I get that. I used to worry about that too. Then I realized that you really can’t give away the farm in a 400 word article or blog post, or in a 3-4 minute video.

And if you could it would just mean that your farm was not big enough yet, and let’s work on that first.

In reality what you are doing it giving then good information so that you can enjoy being seen as the go to expert on this topic.

As you create your 3 mistakes content, I think you’ll enjoy how you’ll be seen as the expert of choice in your niche, and drive more traffic and build your list with your content.

Profitable Product Creation – 3 Lies the Gurus Tell You About Product Creation (What To Do Instead)

Profitable product creation is a great way to be consistently profitable in your online business. And you do want to be consistently profitable in your online business, right?

When I first came online full time in 2007, one of the first things that struck me was how hard “the experts” were making product creation. I listened to a preview call for a product creation course that said it would take at least a year to create a product.

Since I had just created one in just a few days, I thought this could be made much simpler. And one way to make product creation much simpler is to get rid of some of the lies that so-called experts tell you.

3 Big Guru Lies About Product Creation

Product Creation Lie #1 – Product creation takes a long time – As I mentioned above, I once heard some “experts” say that it takes at least a year to create a good product. What this lie does is scares a lot of people off or makes them dependent upon the guru.

The Truth About What to Do Instead – While there are some products that can take a year to create, those are the exception rather than the rule. And now I’ll prove it: create a 45 minute teleseminar or webinar. Present it – record it – sell it. I’ve got two and a half high priced degrees so I could make this a lot harder if I wanted to, but why?

Product Creation Lie #2 – There are already too many products in that niche – Designed to keep you from competing with some of the gurus. Think about this for a minute: are there too many kinds of bread, hamburgers or pizza out there? Somebody should have told “Papa John’s.”

The Truth About What to Do Instead – Research the most popular products and resources in your niche. Discover which ones are doing a good job and selling well. Now go and create something better – simply do a better job.

Product Creation Lie #3 – Create Something You Are Passionate About – I saved the worst and most dangerous lie for last. This whole thing about do what you love and the money will follow leads so many people astray.

I’ve worked with far too many people who were frustrated because the product or resource about which they were passionate about was not selling well. Many times this was because the only people passionate about the product was the misguided person who created it, and maybe their family.

The Truth About What to Do Instead – Do your due diligence research first. Don’t even start down the road of creating a product or resource until you have done these 2 things:

1) Find out exactly what your community needs help with and what they want.

2) Once you discover what your community wants, find out how they would most like it delivered. Do they want a live course, a home study course, do they want it delivered in text, audio or video, or some combination?

You’ve got to have the answers to these questions before you do any product creation.