Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won’t be much of a pain.

So basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) advertising

b> Search Engine Optimization (SEO)

Pay Per Click is a method of paying a search engine to show your website more frequently in search results as a user searches for a content, while SEO is the method where you actually modify or rewrite your websites’ content manually to achieve higher rankings in the search engine result pages.

CONTENT MARKETING

It is a form of marketing where media and contents are created and published in order to communicate with and acquire prospective customers. The content may be in the form of images, newsletters, how-to-guides, case studies, etc. The main aim of content marketing is not to sell a product directly, but to keep in touch with existing and to-be clients and provide them with needed and helpful information so as to earn their loyalty. The most common and traditional way of content marketing is to write descriptive articles or ad-content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay for writing articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way of popularizing an event, product, service, brand or a company with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it. The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

MOBILE MARKETING

Mobile Marketing, as it’s obvious from the name, is the form of marketing where cell-phones are the bridge between a company and their clients, or future clients most of the times, where customers are provided with personalized and customized information, offers, or deals about the product or services. There are quite a lot of ways of mobile marketing, but we will keep it just to the most common and most effective methods here.

a> SMS: There are a lot of bulk SMS providers that, unlike the telecom companies which have a cap on the maximum number of SMSs sent, allow users to send a large number of SMS and guarantee a delivery. So this bulk SMS service may be used to send messages related to products and services to a large number of users in a very short time, plus, it is highly cost effective.

b> App-Based Marketing: As the usage of smartphones increases, use of mobile applications have also increased proportionally. So the concept is to make mobile applications for iOS, android and symbian platforms and distribute them free over the online apps market. Sending Push notifications adds to the advantage as the users receive alerts and notifications on new products, services or information instantly.

E-MAIL MARKETING

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The mails may be sent to a database of existing or potential customers with a view to promote a new or old service or product, or to provide a deal or offer so as to solicit repeat business, or instant business. Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty into the existing customers.

ONLINE CLASSIFIEDS

There are a number of online classified sites where we can post advertisements about our products and services for a very small or no price at all. The classified sites may be recognized or active on a local, national or international level. Keeping in mind the Indian online market, the ones that come to my mind are Quikr, Click.in, Olx… and the list never stops. Locanto and Craigslist are two of the giants in international online market, needless to mention that there are a lot more in this category. Each of the ads that you publish in these sites remain active for a certain period and then you have to either renew/repost them, or publish another ad if still required.

LINK EXCHANGE PROGRAMS

Link Exchange refers to the method where the administrators of two(or more) websites agree to display each others advertisement or link on their own site for their mutual benefit. The method also implies to the process where a number of administrators, or Webmasters register their site on a central website that serves as the host and provides reciprocal links to the participating websites to show on their pages, So, if you register yourself for link exchange programs on such a site, the link to your website will be placed in a number of other similar ranked websites, and in turn, you need to place their links in your own site, simple, isn’t it? Generally, this service comes free of cost as it runs on the principle of reciprocity, both of the parties benefit mutually and almost equally, but at times it needs a bit of your fortune if you opt for premium and fast services.

FORUM DISCUSSIONS

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums/boards are present for almost every topic you can think of, so at this place you get a group of people that are actually(and only) interested in the same topic, product or services that you are offering. Thus, all the people present in that discussion are your potential customers, pitch high and bang at the right moment is all you need to do. Google and yahoo also have their own dedicated discussion/Q&A forums, writing and promoting your articles where can fetch good results.

VIDEO UPLOAD

Written, printed or messaged media are good ways of marketing, but short videos on your services or products are great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to. In this way, they quite easily omit the traditional and comparatively boring way of reading the advertisement, newsletter, or promotional messages. The most common platform is YouTube where you can upload your own custom made videos for free, or opt for paid promotion where very short promotional videos are inserted(by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

DIRECTORY LISTING

Web directories or link directories are the directories on the world wide web(www) that link to other web sites and categorize the websites according to their content. In simple words, directories are not search engines, but just an online directory showing the list of websites based on categories and sub-categories. There are a large number of web directories that offer free, paid, reciprocal and affiliate linkings depending upon your choice. If categorized correctly, directory listing is a great way of online marketing. DMOZ, Yahoo, Digg are some of the most famous directories online.

ONLINE DEALS

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look on what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services/products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a hitch left in the sales process, affiliate marketing is always there to promote direct sales of the product or services where a small share in the profit is given to the publisher or vendor that promotes sales. It is a performance based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his/her own marketing techniques. One of the common ways is to place advertisement links or banners on others’ sites upon their permission, and if a sale occurs from their website, we need to pay them a definite amount or percentage.

Having a bit of experience in publishing and promoting websites, I hope these factors may be actually helpful when you try to do some marketing for you new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have committed any errors. Good day.

Tips to Innovate Product Quality

There are a large number of products available today. The first and foremost thing which comes to our mind, as a customer, is the quality of a product which we would like to purchase. We will be going through some tips which could be implemented as a producer to produce the best quality product in the market.

Keep it Simple – Producer’s creation should be such that it appeals to the customers by its simplicity and ease of use or handling. Customers do not want a product to be complicated or difficult to use. Some products get rejected even after getting shortlisted by the customer. This happens during a trial session!

Tryout the product yourself – Think about the situation where you yourself are not satisfied with the product. It is hence, the most important and ignored part that producers should mind while trying to improve the quality of their product. The producer should indeed be pleased with the quality of his produce. Sometimes quality control is not enough!

Product needs to be Unique – Everyone craves to be different; similarly, everyone also want their products to be different from others. As a producer your vision should be to provide variety to your customer. Variety can be of colors, shapes, sizes and whatnot!

Never Target a particular group – A product can be meant for a particular group of people when produced, but as it comes out in the stores, there can be different types of buyers depending on their personal requirements. People can buy a product for their friends or family, for gifting it to somebody, or simply for any use other than expected!

Focus on the product’s Usefulness – Even if your product is of different use for each customer, but for improving your product quality, you need to focus on how your product can be of a better use for the general customer base. A person by and large buys those products which are more worthwhile!

Avoid Comparing your product – Most of the producers compare their product with those of their competitors’. Comparisons mostly lead to producing similar attributes as others. Customer tends to gets confused when he comes across such a situation where he has to choose between two similar products. Especially when he is out to buy a product for the very first time!

Always remember the rule of customer satisfaction and to promptly redress their grievances. Producing good quality product can be a challenging task, but maintaining and improving the quality at regular intervals of time can be even more challenging. As a producer, one needs to have that zeal for delivering a great performing product on a regular basis. Quality cannot be achieved surprisingly or as a fluke; it is achieved by definite and intentional acts towards Excellence!

3 Free Super Twitter Tips for Business

Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.

What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.

I have been using Twitter for years helping promote my client’s businesses and our business using the platform.

Here are 3 free super Twitter tips to help your business grow better on Twitter:

  1. Twitter Profile Creation:

Twitter profile reflects what your business is. The profile picture should perfectly fit into the image box. The image should be clear, visible and not stretched.

Businesses can use their logo or image of the founder in profile section in Twitter.

Next comes your cover photo. I usually recommend businesses to use image of the service/product they sell or an office image of their business to reflect what they do.

Again, the selection of image depends on what is it that you are trying to achieve with your account. If you are in a business where clients must look at your office premise, I recommend putting an office image else images of products are a good start to create a banner.

For creating attractive cover photos, you can use Canvas’s free service. They have a wonderful feature to create Twitter cover image with all dimensions set before hand.

  1. Content Creation and Promotion:

Twitter is a platform which relies on short communications. I.e, your message cannot exceed 140 words. It is a perfect platform for you to be brief and to the point. You can create content related to your company’s services, products and use your company’s blog links to share content.

If your content is exceeding the limit set by Twitter, try using images. You can create beautiful images and post them with a 140-word tweet. It is a technique used frequently by most of the companies on Twitter.

Twitter’s users like to indulge in meaningful conversations. You can anytime respond to Twitter of others, retweet their tweets and quote their tweets.

Another tip while promoting your content to a large user base is to use the right hashtags for your content. This ensures when someone clicks on the hashtag, your content is there in the list.

You never know, one of your tweets might just go Viral and help your reach masses.

While promoting on Twitter, I highly recommend you do not get into an online fight with a troll. They have the energy and time to keep you engaged in meaningless conversations. Also, brands should be aware of how they represent themselves on Twitter.

Fights with troll is not one of the memories you want your brand to be associated with. Although a friendly banter is clearly accepted.

  1. Linking Twitter with website and offline presence:

Twitter profile of your business can see a rapid growth once it is linked properly to your website.

Here are the things you can do to link your website with Twitter:

  1. You can show your Twitter feed on your Website.
  2. Show a follow button asking website visitors to follow on Twitter.
  3. Share button with easy option to promote your content on Twitter.

And Twitter should be a part of your offline presence where your visiting card, company’s hoarding, banners everywhere there should be a clear link of your company’s Twitter profile.

You can also give discounts and coupons on your Twitter account. This will encourage your visitors to keep a regular check of your Twitter feeds and will lead to a better coverage of tweets sent through your profile.

Twitter is a powerful platform to run your business campaigns. It also doubles up as a simple medium to listed to your customer’s grievances.

Tomorrow, if you have a customer who does not want to go through the tedious process of contacting your customer care and the wait on phone they make us go through, he/she might just go to Twitter and drop you a simple tweet.

It has worked perfectly fine with me. I have been able to make two companies listed to my grievances without having to go through their customer care department which is usually an outsourced inbound call centre.

Twitter if used correctly can turn into an effective tool for your business’s promotion on internet.

Top Tips For Online T-Shirt Business Entrepreneurs

The physical outlets are the more trusted ones because a rational customer always trusts the products which he sees. The quality of the products being offered online might be reliable and worthy but it is very hard for the online business entrepreneurs so as to establish good will amongst the customers. It will not be wrong for us to mark that in a competitive market in terms of quality, quantity as well as price like today’s it is not a cakewalk to build a firmly going online T-shirt business.

There are a lot of companies which have stepped into this particular kind of online business and have created a strong customer base and a niche for themselves. If you have ideas but you are not getting proper ways of implementing them and are failing in order to put these ideas into a proper platform, this guide will prove to be very fruitful and a perfect opportunity for you to put your ideas into proper fields. Whenever you start your business, competition is something which you have to face every now and then. A proper mixture of quality, quantity as well as the fair price of the product will help you go through it nicely.

When you start a business are two things which you should keep in mind which are stated below:

  • How to go about the shipping and printing of your product?
  • What shall be the USP of your T-shirt?

There are certain things which you should keep in mind while creating your online business. The key to have a successfully running online business are as follows:

Niche

Selecting a proper niche is the first step. There should be something in your website which should be responsible for setting it class apart from its competitive websites. You should focus on a particular interest group of people and thus create a product according to their suitability and interest.

Design

A representation of your ideas which should represent your thinking behind the creation of the website is a must. The created design should also connect with the focused public groups. You should have a design which is all the more unique and recognisable. There is a website with the name of Creative Market; this can help you to make unique templates for your own site. You can also hire a designer to create a design for your website.

Quality/Brand

Sustainability is something which is looked forward to by a lot of customers when it comes to the quality of clothes which they wear. Customers always look for a warranty and guarantee of quality in their clothes. By this, your website will slowly be transformed into a wide brand name. This is because of an existence of a strong relationship between the qualities of the product offered as well as the product brand.

Set-ups

It is necessary for people to visit your store, go through the products and further place an order for the same. The whole process requires the need of setting up an easy and a handy platform. The order placed by the customer will be followed by the customisation and the printing of the design on the ordered T-shirt.

Advertising

If you make a website and the people do not know about it, it is of no use. The fresh start-ups can make good use of social media like Facebook, snap chat etc. to promote their product. Communities can also be joined for the promotion purpose. You can go through a lot of sections which teach marketing and sales which will help you master this field.

Conclusion

You are now aware of the steps of a firmly running online business. You need to stay focused and motivated to carry out the transactions as well as keep the work going.